![]() ![]() Great customer engagement also leads to higher customer satisfaction, retention, and brand loyalty. One study found that up to two-thirds of a brand’s profits may rely on effective customer engagement. Critical to strong business performance in general, customer engagement is important at all times. But it’s not just during a pandemic that maintaining customer relationships becomes important. Customer engagement and loyalty programs are taking top priority as many merchants struggle to stay open. Throughout the COVID-19 pandemic, businesses have been searching for meaningful ways to stay in touch with customers.
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